Dentsply Sirona adds industry veteran to lead CEREC

Dentsply Sirona has appointed Mr Stafford Hamilton as National Product Manager, CEREC. Mr Hamilton is well-known in the dental profession as a founder of the BOQ Specialist finance business.

He has extensive leadership and management experience and is excited to bring that knowledge to Sirona. "I believe we have an amazing growth opportunity at Dentsply Sirona as the profession increasingly adopts the technology that delivers one appointment dentistry for the patient and a spectacular return on investment for the dentist," he said. "It is exciting to be to be at the tipping point where CEREC is rapidly becoming the standard of care." Mr Hamilton holds a Bachelor of Honours degree in Economics from DeMontfort University (UK) and an MBA from Henley Business School.