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31 Aug 2024 | Australasian Dental Practice

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Philips appoints Dentavision as preferred oral healthcare distribution partner in Australia

Distribution News

Philips has announced it's changing supply arrangements for the Philips Zoom! professional teeth whitening range and Philips Sonicare oral care products in Australia, appointing Dentavision as its preferred and only dental professional distribution partner.


The appointment of Dentavision, who will be the only distributor of Philips Zoom! in the market, will provide dental practices across the country with easier access to Philips' market leading range of oral healthcare solutions.

"Dentavision is the perfect partner for Philips in Australia, with its market-leading position and extensive industry expertise," said Simon Amor, Country Lead, Personal Health, Philips Australia. "Dentavision's ethos also reflects Philips purpose, with patient-centric priorities of improving people's health and well-being. Our partnership will expand access in Australia to Philips Zoom!, the #1 patient-requested professional whitening brand,1 as well as Philips Sonicare power toothbrushes and power interdental products."

"Dentavision are thrilled to announce our collaboration with Philips to deliver cutting-edge products to dental professionals in Australia," said David Macnaughtan, Managing Director, Dentavision. "Philips' industry leading range, coupled with Dentavision's unparalleled sales and service team and product portfolio make us perfect partners for the journey ahead. Dentavision has a nationwide sales team that has extensive experience in training, education, marketing and supply of products and solutions for dental practices."

The products

Philips' flagship Zoom! WhiteSpeed in-chair system utilises advanced blue LED light-technology to accelerate the whitening process. In 45 minutes, teeth can be up to 8 shades whiter,2 reversing stains from food and drinks, ageing and even discolouration from some medications. Philips Zoom! DayWhite and NiteWhite complete the range with take home options in 6%, 9.5% and 14% hydrogen peroxide and 10%, 16% and 22% carbamide peroxide respectively.

Philips Sonicare range of electric toothbrushes pulse fluid between the teeth and along the gum line while 62,000 brush strokes per minute gently and effectively remove plaque. The Sonicare range includes the Sonicare 9900 Prestige, Sonicare DiamondClean 9000, ExpertClean 7300, ProtectiveClean, Sonicare 3100 Series, Sonicare 2100 Series and Philips Sonicare For Kids.

Complementing these, the Sonicare Power Flosser range features a unique X-shaped nozzle that creates 4 streams for up to 99.9% plaque removal.3 The Quad Stream covers more area and requires less technique than a single stream nozzle, for fast and effective flossing.


  1. Surveyed among 50 dentists in Australia.
  2. Excludes preparation time. Research conducted in the US using 25% HP Zoom! Kit.
  3. In an in-vitro study, actual results may vary.

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