Zooming into a practice near you

Discus Dental has launched Zoom! onto the Australian market on the back of enormous publicity generated by the popular Channel Nine reality TV program, Extreme Makeover. Zoom! uses an ultraviolet light source to achieve rapid chairside tooth whitening in conjunction with a hydrogen peroxide-based gel. Zoom! is used in each episode of the program, generally administered by Discus Dental founder and Zoom! inventor, Dr Bill Dorfmann.

"Zoom! is already generating a lot of interest among Australian dentists who see it as an ideal way of rapidly delivering the number one requested cosmetic procedure by their patients," said Barbara Byrne, business development manager for local agent's Henry Schein Regional.

"Zoom! provides a complete system for use with the chairside light including the gel, liquid dam for masking the soft tissue and other accessories."

Discus and Henry Schein Regional are supporting the system with full training and are conducting workshops around Australia and New Zealand to fully introduce this practice building device throughout March.

In addition, marketing assistance will be provided for the product to help dentists establish the device as an integral part of their practices.