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Philips Zoom! - Range

Zoom! is the world's best known teeth whitening brand. Originally developed as a chairside lamp-based whitening system by Beverly Hills celebrity dentist Dr William Dorfman and commercialised through DIscus Dental, LLC, the brand quickly grew to encompass a complete range of professional and take-home products.

Philips acquired Discus Dental in 2010 and Zoom transitioned to Philips Zoom.

Philips appoints Dentavision as preferred oral healthcare distribution partner in Australia

31 Aug 2024 | Spectrum

Philips has announced it's changing supply arrangements for the Philips Zoom! professional teeth whitening range and Philips Sonicare oral care products in Australia, appointing Dentavision as its preferred and only dental professional distribution partner.

Effective whitening, sensitivity avoidance and caries control

31 Jul 2016 | Special Report

Few dentists in the world have a more intimate knowledge of the teeth whitening process than Dr Marilyn Ward, who wears two hats as both Philips Oral Healthcare Global Director of Clinical Dental Scientific Affairs and a practising clinician in Houston, Texas. Dr Ward, who held a similar role at Discus Dental, has managed the clinical trials of the...

Effective whitening, sensitivity avoidance and caries control

31 May 2016 | Special Report

What can dentistry learn from lipstick?

31 Jan 2015 | Marketing

When economic times get tough, analysts and cosmetics companies often bat around a loose economic theory dubbed the "lipstick index". They say that the lipstick index is a good way to judge a recession as when the economy goes down, lipstick sales soar. The rationale is that women still want to look good but with less disposable income, they indulg...

Something old, something new, something borrowed, something black: The rise and rise of Philips Oral Healthcare

31 May 2014 | Special Report

Black is the new white in dentistry in 2014. Not teeth of course. White is still white and a whiter smile is still the number one goal of the dental consumer... but when it comes to power brushing, black toothbrushes have suddenly come into vogue. The Philips Sonicare DiamondClean Black Edition is just one of a number of tweaks to the Philips Oral...

Philips Zoom launches first TV Commercial

31 May 2014 | News and Events

Philips Zoom has launched a campaign to drive patients interested in teeth whitening to practices using its Zoom whitening system.

Philips Zoom launches first TV Commercial

31 May 2014 | Spectrum

Philips Zoom has launched a campaign to drive patients interested in teeth whitening to practices using its Zoom whitening system.

The role of whitening in practice success

31 Oct 2012 | High Tech Dentistry

Pitt Street Dental is well-known as the epicentre of teeth whitening in the Sydney CBD and over the past decade, the practice has treated tens of thousands of patients looking for a brighter smile.

What to do about take home whitening?

31 May 2012 | Spectrum

Teeth whitening products have always been an anomaly in dentistry in Australia. Most everything else that "touches" a patient, from gloves and impression trays to implants and injectable anaesthetics, must be listed on the Australian Register of Therapeutic Goods (ARTG) that is administered by the Therapeutic Goods Admionistration (TGA). Whitening ...

Zoom comes full circle for Dr Bill

31 Mar 2012 | Spectrum

I first met Dr Bill Dorfman at the Zoom Extravaganza at Star City Casino in Sydney on September 4, 2004. Zoom was a brand new thing back then for Discus Dental that local agents Regional Healthcare were looking to get the profession excited about. Extreme Makeover was only just kicking off on Channel 9 and dentists were wondering why on earth marke...

Next generation Philips Zoom is here

31 Mar 2012 | Spectrum

Philips Oral Healthcare has launched new Zoom Whitespeed, the next generation of the world's best-known professional teeth whitening brand in Australia. Philips Zoom Whitespeed is the first new product delivered by Philips Oral Healthcare since its acquisition of Discus Dental and the Zoom brand in 2010.

Discus Dental acquired by Philips

01 Nov 2010 | Spectrum

Discus Dental has been acquired by Philips, the makers of Sonicare, broadening its Oral Healthcare portfolio. Previously privately held, Discus is the global leader in professional tooth whitening products with brands such as Zoom!, BriteSmile and NiteWhite. In recent years the Company expanded into other areas including oral care, restoratives, en...

What can dentistry learn from lipstick?

01 Sep 2008 | High Tech Dentistry

The WOW starts...

01 Mar 2007 | From the editor

Wow! I’ll say it again... WOW! In this day and age of pessimistic scepticism, I just thought I would include the word WOW (and again) in my column as it seems to be the current buzz word of the new millennium. Discus Dental were first to rightly attribute The Wow Factor to their Zoom! Advanced Power whitening system - patients walk in and genuine...

Zoom! Advanced Power brings back the WOW factor

01 Sep 2006 | High Tech Dentistry

Discus Dental has released the third generation of its Zoom! chairside whitening system in Australia and New Zealand. Zoom! Advanced Power is designed to deliver the “wow” factor of the original system with the reduced sensitivity of the later Zoom2. “Zoom AP is the next generation in chairside whitening,” said Eric Relyea, Vice Presiden...

Sensitivity and procedure time reduced with new Zoom2

01 Sep 2005 | High Tech Dentistry

The Zoom! light-assisted whiten-ing system, launched in Australia in early 2004, quickly took off with almost 10% of practices nationally purchasing the relatively inexpensive lamp. Buoyed by extensive name brand publicity on the Extreme Makeover TV series featuring its inventor and Discus Dental founder, Dr Bill Dorfman, Zoom! sales literally zoom...

Zoom provides better results and greater control

01 Sep 2004 | High Tech Dentistry

CASE STUDY HIGH TECH Zoom provides better results and greater control By Dr Joseph Allbeury Sept/Oct 2004 The demand for tooth whitening procedures continues to grow with the public and light assisted bleaching system...

Discus Dental zooms in with new chairside whitening system

01 Apr 2004 | Special Report

The long-awaited launch date of the Zoom! chairside whitening system in Australia has finally arrived. Riding on the back of enormous public interest in cosmetic dentistry in general and Zoom! in particular through prime time TV exposure, the product has so far impressed many local dentists well versed in light-assisted chairside whitening procedur...

Make room for ZOOM

01 Apr 2004 | Product Profile

TEAM DEVELOPMENT TEAM DEVELOPMENT Make room for ZOOM By Terri Slough March/April 2004 One of the most frequently asked questions by patients in the dental practice and in a public for...

Zooming into a practice near you

01 Apr 2004 | Spectrum

Discus Dental has launched Zoom! onto the Australian market on the back of enormous publicity generated by the popular Channel Nine reality TV program, Extreme Makeover. Zoom! uses an ultraviolet light source to achieve rapid chairside tooth whitening in conjunction with a hydrogen peroxide-based gel. Zoom! is used in each episode of the program, g...

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